As much as you would like it to be the case, you customers don’t live in and eat every meal in your restaurant. They eat some of their meals at home or worse, with your competition. The restaurant industry is one of the most competitive industries there is and margins can be tight. Every competitive … Continue Reading
Monthly Archives
July 2018
You’re Not Special Until Your Customer Thinks You Are
The untold secret about your brand Here’s a secret that your customers want you to know. Whether you’re a food service provider selling pizza, ice cream, donuts or the latest pastry craze, or you’re a service provider working as a salon owner, gym owner or dentist, you’re not special. Your hours are long, and the work … Continue Reading
How Does a Business Get Attention in a Noisy World?
Your business needs attention to stay top of mind and capitalize on when you customer asks themselves or someone they know questions like, What should we do today?, What’s open tonight?, What should we do this weekend? or in a corporate setting, Where should we book our next team event?, Where should we have our … Continue Reading
Content Marketing and Selling Your Product or Service Through The Lens of a Media Company
You Are A Media Company Modern businesses are media businesses and content marketing is at the core of a successful sales and marketing strategy. This is a concept popularized by Gary Vaynerchuck and is more relevant today than ever before. I’ll outline what this means for you in 2018 and how to apply it to … Continue Reading
Technology, Services and The Plight of a 21st Century Brand
As a business owner or key stakeholder you’re constantly being approached by marketing service vendors offering their services and promoting the latest and greatest technology for you to get in front of your customer or acquire new ones. The magic black box is there to “fix” your problems and help you achieve your goals. Technology … Continue Reading
