Your business needs a customer database. If you’re a restaurant, your success or failure not only depends on attracting new customers, but repeat business and delighting your customers over and over again. Businesses don’t succeed on the whims of their customers and instead on deliberate action that can be predicted, measured and repeated. I live … Continue Reading
Monthly Archives
October 2018
Line Heat™ Interview: Great Road Kitchen
Chris Frothingham, Executive Chef and Partner of Great Road Kitchen in Littleton, Ma. and Groton Publick House in Groton, Ma., joins Eric Brown, CEO of Monorail Digital Media on the Line Heat™ Interview Series. The Interview
Leveraging Your Facebook Likes Through Advertising
If you’ve already built an audience for your business Facebook page, you might be wondering how you can leverage those “likes” to generate business. Facebook requires you to “pay to play” if you want to reach your audience through posts in most cases. In previous posts, I discussed whether or not you should care about Facebook … Continue Reading
Line Heat™ Interview: Filho’s Great Road
Rick Guinazzo, GM of Filho’s Great Road in Acton, Massachusetts joins Eric Brown, CEO of Monorail Digital Media on the Line Heat™ Interview Series. They discuss career progression, marketing, customer service, dealing with social media and reviews and what makes a good team. Interview
