Leveraging Your Facebook Likes Through Advertising

If you’ve already built an audience for your business Facebook page, you might be wondering how you can leverage those “likes” to generate business. Facebook requires you to “pay to play” if you want to reach your audience through posts in most cases. In previous posts, I discussed whether or not you should care about Facebook … Continue Reading

Line Heat™ Interview: Filho’s Great Road

Rick Guinazzo, GM of Filho’s Great Road in Acton, Massachusetts joins Eric Brown, CEO of Monorail Digital Media on the Line Heat™ Interview Series. They discuss career progression, marketing, customer service, dealing with social media and reviews and what makes a good team. Interview