Monthly Archives

As social distancing restrictions are eased, one thing that may not stick in the back of people’s minds is the need for a mask in your establishment. Posted rules on doors help. Communication on social media can be a big help too. When faced with a customer who doesn’t have a mask, you could refuse … Continue Reading

One word can totally change a sentence’s meaning. Sometimes this can have a negative effect and make you appear ignorant or insensitive. Copyrighting can be just as important as the visual representations your brand uses to communicate with the public.

Today’s my wedding anniversary. It’s been a great day. I noticed that only one business remembered. Can you guess which one?

The most common conversation I’ve had this week is about opening back up with dining in restrictions being lifted in some areas. You may be prepared to follow local regulations, but are your customers aware of what the rules are ?

We’re talking with Terri, owner of Nosh Restaurant and Café to learn more about the restaurant, their story and about what they have to offer Springfield!

Growing up I was taught the value of doing things yourself. On my journey, I’ve learned to not discount knowledge, but accept my strengths and embrace experts. More often than not, I now trade money for time instead of time for money. I have found that surrounding myself with experts has helped me become more … Continue Reading

Restrictions are starting to lift in some states. As people are eager to get out of their houses, it’s important to plan and expect the unexpected. Signs are likely not enough and training is a critical component of opening up safely and successfully.

I featured a live cooking demo on 5 local food pages I operate on Wednesday May 20th with Chef Lauren D’Agostino. I work with local restaurants, chefs and food businesses, helping them get attention, craft their story and build their brand leading to new customers and retaining existing ones. During this show, viewers tuned in … Continue Reading

We’re going live to talk with Valentina to learn more about Nonna Urban Eatery and what they have to offer!

Figuring out what to sell and how to sell it isn’t a one time exercise. Your brand, marketing and sales process should be continually evolving to meet the needs of your target audience.