You Are A Media Company Modern businesses are media businesses and content marketing is at the core of a successful sales and marketing strategy. This is a concept popularized by Gary Vaynerchuck and is more relevant today than ever before. I’ll outline what this means for you in 2018 and how to apply it to … Continue Reading
Technology, Services and The Plight of a 21st Century Brand
As a business owner or key stakeholder you’re constantly being approached by marketing service vendors offering their services and promoting the latest and greatest technology for you to get in front of your customer or acquire new ones. The magic black box is there to “fix” your problems and help you achieve your goals. Technology … Continue Reading
