Do They Really Like Me: Part 1

I’ll be discussing your Facebook page and your number of likes and follows. Page likes are a vanity metric that people attribute to “social proof”. Having a high number of likes is good although they can hurt you if they aren’t the right people. Tune in as I discuss likes on your Facebook page.

Email Requires. What’s Your Point?

I get sooooo many emails all day every day. I know you do too! Each one from marketers is filled with lots of images, links and lots of confusion. Simplicity is the key. A confused mind, and thus a confused buyer does not buy or take action.

Marking ROI & Market Share

As the world changes due to covid, consider what you’re focusing on with your marketing. Businesses are going out of business every day. Those that survive have an opportunity to seize market share. ROI matters, but getting hung up on it can mean you lose out on market share which is long term.

Using The Right Tool For The Job

Businesses are catching on more and more that they need to be digital. Restaurants, small retail stores…even car shops. COVID is forcing a massive change in how products and services are bought and sold. Just because you have a Point of Sale system doesn’t mean you should be using that for your online store.