Your business needs a customer database. If you’re a restaurant, your success or failure not only depends on attracting new customers, but repeat business and delighting your customers over and over again. Businesses don’t succeed on the whims of their customers and instead on deliberate action that can be predicted, measured and repeated. I live … Continue Reading
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Marketing
Leveraging Your Facebook Likes Through Advertising
If you’ve already built an audience for your business Facebook page, you might be wondering how you can leverage those “likes” to generate business. Facebook requires you to “pay to play” if you want to reach your audience through posts in most cases. In previous posts, I discussed whether or not you should care about Facebook … Continue Reading
Line Heat™ Interview: Amaia Martini Bar
Bethany Freitas co-owner and GM of Amaia Martini Bar in Hudson, Massachusetts joins Eric Brown, CEO of Monorail Digital Media on the Line Heat™ Interview Series. They discuss taking a restaurant from idea to successful execution, lessons learned and how to balance being a wife, mother and entrepreneur. Interview
Should you care about Facebook page likes?
A topic that is constantly debated in internet marketing is whether or not you should care about Facebook page likes. The answer unsurprisingly is not clear-cut. Like many things in marketing, it depends. Facebook is Always Changing The ever-changing Facebook algorithm requires businesses to rethink their content strategies on an on-going basis. What worked to … Continue Reading
Marketing to Local Event Goers is a Gold Mine If Done Correctly
In the past week, I’ve attended three local events in my area, a major conference (eTail East 2018), a beer festival (The Spirit of Hudson) and a local fair (The Bolton Fair). I of course was not alone as these events were attended by thousands of people including, business executives with lucrative expense accounts, beer … Continue Reading
How Restaurant Owners Can Use “Going Live” to Increase Revenue
As much as you would like it to be the case, you customers don’t live in and eat every meal in your restaurant. They eat some of their meals at home or worse, with your competition. The restaurant industry is one of the most competitive industries there is and margins can be tight. Every competitive … Continue Reading
You’re Not Special Until Your Customer Thinks You Are
The untold secret about your brand Here’s a secret that your customers want you to know. Whether you’re a food service provider selling pizza, ice cream, donuts or the latest pastry craze, or you’re a service provider working as a salon owner, gym owner or dentist, you’re not special. Your hours are long, and the work … Continue Reading
How Does a Business Get Attention in a Noisy World?
Your business needs attention to stay top of mind and capitalize on when you customer asks themselves or someone they know questions like, What should we do today?, What’s open tonight?, What should we do this weekend? or in a corporate setting, Where should we book our next team event?, Where should we have our … Continue Reading
Content Marketing and Selling Your Product or Service Through The Lens of a Media Company
You Are A Media Company Modern businesses are media businesses and content marketing is at the core of a successful sales and marketing strategy. This is a concept popularized by Gary Vaynerchuck and is more relevant today than ever before. I’ll outline what this means for you in 2018 and how to apply it to … Continue Reading
