Leveraging Your Facebook Likes Through Advertising

If you’ve already built an audience for your business Facebook page, you might be wondering how you can leverage those “likes” to generate business. Facebook requires you to “pay to play” if you want to reach your audience through posts in most cases. In previous posts, I discussed whether or not you should care about Facebook … Continue Reading

Line Heat™ Interview: Amaia Martini Bar

Bethany Freitas co-owner and GM of Amaia Martini Bar in Hudson, Massachusetts joins Eric Brown, CEO of Monorail Digital Media on the Line Heat™ Interview Series. They discuss taking a restaurant from idea to successful execution, lessons learned and how to balance being a wife, mother and entrepreneur.   Interview

Should you care about Facebook page likes?

A topic that is constantly debated in internet marketing is whether or not you should care about Facebook page likes. The answer unsurprisingly is not clear-cut. Like many things in marketing, it depends. Facebook is Always Changing The ever-changing Facebook algorithm requires businesses to rethink their content strategies on an on-going basis. What worked to … Continue Reading

You’re Not Special Until Your Customer Thinks You Are

The untold secret about your brand Here’s a secret that your customers want you to know. Whether you’re a food service provider selling pizza, ice cream, donuts or the latest pastry craze, or you’re a service provider working as a salon owner, gym owner or dentist, you’re not special. Your hours are long, and the work … Continue Reading

How Does a Business Get Attention in a Noisy World?

Your business needs attention to stay top of mind and capitalize on when you customer asks themselves or someone they know questions like, What should we do today?, What’s open tonight?, What should we do this weekend? or in a corporate setting, Where should we book our next team event?, Where should we have our … Continue Reading